Google’s Lack of TV Advertising Hurting Its Stock Performance?
Google is one of the most profitable companies in the world, but its stock performance has lagged behind its competitors in recent years. Some analysts believe that one reason for this is Google’s lack of investment in TV advertising.
Google spent $1.9 billion on TV advertising in the United States in 2022, while its competitors spent significantly more. Microsoft spent $4.3 billion, Amazon spent $3.5 billion, Meta spent $3.3 billion, Apple spent $2.8 billion, Comcast spent $2.3 billion, Verizon spent $2.1 billion, and AT&T spent $1.9 billion. This means that Google’s competitors spent anywhere from twice to five times as much as Google on TV advertising in the United States in 2022.
TV advertising is a powerful way to reach a large audience and showcase the capabilities of products and services. Google’s competitors have invested heavily in TV advertising in recent years, and this has helped them to increase their brand awareness and market share.
If Google wants to maintain its dominance in the tech industry, it needs to invest more in TV advertising. This would help the company to reach a wider audience, educate consumers about its products and services, and boost its stock performance.
Google could use TV advertising to showcase its product capabilities by creating ads that show how its products can be used to improve people’s lives, demonstrate the power of its AI technologies, and partner with businesses to show how its products can be used to improve their operations.
By investing in TV advertisment to demo Product Capability advertising, Google could reach a wider audience and educate consumers about the full range of its capabilities. This would help the company to maintain its dominance in the tech industry and boost its stock performance. Hopefully Google would see the missing ingredient.
